Keep it simple.
Transparency. Taste. Trust.
When did food become so complicated? In today’s world, it’s hard to avoid meals loaded with hidden additives, processed oils, and low-quality ingredients. To combat this, we launched Rooted.
We’re a fast-casual restaurant Rooted in simplicity, transparency, and trust – hence our name Rooted. Every item on our menu is crafted with 7 ingredients or less, including olive oil and spices, so you know exactly what’s on your plate. Our concept meets the growing demand for ingredient transparency, catering to those with dietary preferences (Whole30, keto, gluten-free, vegan) as well as food allergies and intolerances.
At Rooted, you can trust us to keep your meal simple and to serve high quality food made with real ingredients. And btw, you can taste the difference.
Our Story
It all started when a young woman developed allergies to everyday ingredients and suddenly needed to know exactly what was in her food when dining out. But when she looked closer, she realized most fast-casual restaurants weren’t transparent about their ingredients. She started asking questions, and what she found was alarming—hidden ingredients, inflammatory oils, and low quality food. “Why isn’t it easy to know what’s in the food we eat?” she wondered. She told her friends. “I want to create a restaurant you can trust where every ingredient is clear and high quality,” she said. “Make it simple for everyone,” advised one. “Yes! I’ll make every item have 7 ingredients or fewer and I’ll build trust through transparency,” she exclaimed. And Rooted was born.
Bringing Transparency back to your plate
Fast casual’s convenience created a better alternative to the paper bag lunch. However something got lost along the way: transparency.
Current fast-casual menus are plagued with hidden ingredients and allergens that only come to light if you read their lengthy (and confusing) nutritional packets. Tired of hidden ingredients but wanting the convenience of fast-casual, we launched Rooted.
Rooted brings transparency back to your lunch plate: every item on our menu is made using only 7 household ingredients or less – including oils and spices. Every ingredient used is also proudly listed on our public facing menu, so patrons will always know exactly what is on their plate. Rooted in simplicity and transparency (hence the name, Rooted), we’re here to serve you delicious, healthy, and convenient meals.
Come try us out! We’re located on NYC’s Madison Square Park and available on all major delivery platforms.
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